Two complementary perspectives. One integrated advisory relationship.
Complex winery and vineyard decisions involve real property, business operations, financial performance, and ownership considerations.
SOLV Wine Group brings these perspectives together.
Greg Paneitz contributes direct experience building, acquiring, operating, turning around, and selling wine businesses. Brian Cathcart, CPA, contributes nearly three decades of financial, operational, and strategic advisory experience.
Together, they help clients understand the property, the operating business, the financial structure, and the decisions required to move forward.
Greg Paneitz
Founder & Partner Transactions | Operations & Wine Business
Ashland, Oregon
Greg Paneitz is a winery owner, operator, investor, winemaker, and transaction advisor with more than two decades of experience building, acquiring, operating, turning around, and selling wine businesses.
He founded, grew, and sold Wooldridge Creek Winery; designed and operated a million-gallon wine-production facility through GP Vintners; and organized and co-invested in the acquisition of Irvine & Roberts Vineyards, helping transition the winery from imminent closure into the prosperous business it is today.
Greg’s experience gives him a practical understanding of the operational, financial, agricultural, real-property, production, market, and personal considerations involved in winery and vineyard transactions.
Greg also teaches wine business and wine production at Southern Oregon University and is a licensed Oregon real-estate broker.
Brian Cathcart, CPA
Partner Finance | Strategy & Business Operations
Bend, Oregon
Brian Cathcart is a CPA, fractional CFO, business owner, and advisor with nearly three decades of experience in finance, accounting, business operations, and leadership.
He has worked extensively with founder-led and independently owned businesses, including wineries and other businesses within the wine industry. Having owned, operated, purchased, and sold businesses himself, Brian understands the opportunities and pressures that come with building an organization and navigating periods of growth, transition, or transaction.
Brian’s work includes financial modeling, forecasting, cash-flow planning, operational systems, transaction analysis, due diligence support, and post-transaction integration.
He helps owners turn financial complexity into clear information, practical decisions, and effective action.